From getting the sound right to keeping it quick, famous YouTubers and webinar experts share the secrets of a dynamic digital presentation
The world has never been more online. That statement used to be thrown around with wide-eyed optimism. Now, in the midst of a pandemic, it’s an uncomfortable fact of life.
Office workers are spending endless hours on Zoom, artists are streaming work on Facebook Live, and formerly real-world service industry providers such as trainers and hairdressers are uploading their skills to YouTube and Instagram. But online video doesn’t come naturally to everybody. We asked three pros for advice to anyone getting started.
Keep it snappy
Derek Laney, head of solutions and product marketing at Salesforce, says that “whenever you’re doing something online, you need to be thinking in a different way”.
Laney runs webinars and other online events for the customer-relationship management business. His main tips for what works for online: get straight to the point, keep it short and shake things up where possible. “The standard for online is 20 minutes or less,” he says. “Ten minutes is better. If you can do it in a two-minute explainer, that’s even better.”
You don’t need a fancy camera
Sound is everything (but lighting helps)
Look right down the lens
Don’t be so hard on yourself
Consistency is key
Practice being authentic